There is no 2-letter word in the English language that's as powerful and as marketable these days as the word
"Go". Numerous businesses and companies have branded or re-branded successfully by incorporating the word "Go" into their name. In my home town, Go Auto is the massive parent company to numerous car dealerships under their portfolio. Oh yeah and there is also a massive player in the registry market where all of our name are currently registered....
How valuable is the word "Go" when it comes to an on-line presence? Let's take a look at domain name sales in excess of $5,000 USD since 2008 that incorporate this sweet little 2-letter business branding treasure.
SOURCE: dnpric.es Names sold in the past 24 months are in red.
GoFish.com $50,000 Sold February, 2010
GoNYC.com $40,000 Sold September, 2008
GoHunt.com $31,000 Sold July, 2013
GoPlay.com $26,300 Sold July, 2008
GoPost.com $25,000 Sold September, 2011
GoLegal.com $23,000 Sold September, 2013
GoDirect.com $15,100 Sold July, 2009
GoPay.com $15,000 Sold January, 2008
GoTrack.com $15,000 Sold August, 2012
GoZone.com $15,000 Sold March, 2014
GoBuild.com $14,100 Sold January, 2012
GoOut.com $13,800 Sold October, 2008
GoFar.com $13,000 Sold February, 2008
GoBold.com $12,000 Sold June, 2014
GoSilver.com $11,000 Sold September, 2011
GoBike.com $9,975 Sold January, 2013
GoKite.com $9,900 Sold January, 2012
GoBrand.com $9,700 Sold February, 2008
GoRacing.com $9,500 Sold August, 2014
GoPoker.com $7,800 Sold January, 2013
GoComm.com $7,638 Sold August 2013
GoBand.com $6,500 Sold July, 2013
GoVote.com $6,361 Sold November, 2008
GoPhone.com $6,000 Sold November, 2011
GoPut.com $6,000 Sold April, 2011
GoRacing.com $5,911 Sold June, 2012
GoCayman.com $5,801 Sold April, 2008
GoMusic.com $5,599 Sold June, 2012
GoCoin.com $5,525 Sold July, 2013
GoHotels.com $5,500 Sold September, 2010
GoUsed.com $5,500 Sold September, 2010
GoZip.com $5,400 Sold April, 2010
GoCase.com $5,000 Sold April, 2014
GoYou.com $5,000 Sold October, 2009
The above sample set includes names that are all in the .com extension (
Gold standard) and between 5 and 8 total characters long. If a search included additional extensions and 8+ characters there would be even more examples of "Go" power. Keep in mind also that these are published sales and that there could be numerous un-reported, un-published and private transactions of domain names starting with "Go".
Why do I find this so interesting? Well, with a domain portfolio that includes a few names that start with "Go", it's nice to see that a market has been established. This makes it much easier to determine a potential purchase price and provide information to a prospective buyer who may be unfamiliar with market values with respect to domain names.
For example, I registered
GoChip.com in 2008. Will I entertain an $500 offer to sell this name. Probably not. Chip technology isn't disappearing anytime soon and this name would be perfect for a tech company to brand/name a product.
In conclusion,
Don't let your brandable "Go" domain names
go without careful consideration of its potential to brand, or re-brand an existing business or become a great name for a start-up!
RJ
"GO" visit my all .com domain portfolio at:
DoughDomains.com
Follow on Twitter @DoughDomains
